Pump it hard and fast for hair that just needs a kick. This styling foaming gel transforms from a gel to a foam in the palm of your hand for hair types that need a little volume, body and bounce. * Firm hold * Fudge Pump Up provides volume and style support * Fudge Pump Up adds shine and moisture to hair Apply desired amount of Fudge Pump Up to palms of hands and 'pump it up' by rubbing palms together and then open your palms to expose to oxygen. Watch the gel expand to a light fluffy foam. Work through the hair from roots to ends and style.