Fudge Gum delivers firm control for shorter hair styles and creates volume and support for longer hair types. * Fudge Hair Gum thickening fibers give style 'staying power' * Fudge Hair Gum adds volume to fine hair * Fudge Hair Gum holds and controls coarse hair * When dry, Fudge Gum sets hard Apply Fudge Hair Gum to the palms of hands, distribute evenly through the hair and style as desired. Alternatively, apply desired amount to wet hair prior to blow-drying or setting, for added volume, root support and long lasting style.