Get it straight up with Fudge Liquid Erekt for dead straight hair. Get into your power tool and blow up those locks for soft, shiny, frizzless hair. * Fudge Liquid Erekt straightens and smoothes curl and frizz * Fudge Liquid Erekt creates shine, softness and manageability * Fudge Liquid Erekt makes blow drying curly hair easier to control Distribute desired amount of Fudge Liquid Erekt through the hair evenly from roots to ends, then comb through. Taking small sections at a time continue to brush hair while blow-drying down the hair shaft until completely dry.