Keep your hair color vibrant and intense for longer with Fudge Color Lock Shampoo. This rich, creamy shampoo locks in color and reduces color fade whilst deeply hydrating. Fudge Color Lock Shampoo locks in your hair color, leaving it healthy and vibrant for longer. It also enhances the gloss, smoothness and combability of your hair. Fudge Color Lock has a unique Puricare ingredient, designed to prolong your hair color and keep it more vibrant. Puricare has a special anti-pollution formula that protects your hair from environmental grime, such as UV light, pollution, chemical and thermal stress. <b>Directions of use:</b> * Apply desired amount of shampoo to your hair and massage thoroughly. * Work into a rich lather. * Rinse and repeat if required. * Follow with Color Lock Conditioner.