"If you have invested in chemical treatments to make your hair do tricks (turn colors, go straight, go curly), then protect that investment with b STRONG deep conditioner. It restores the nutrients and moisture that chemicals can drain away. • Contains Vital Hair and Scalp Complex • Deeply penetrates thirsty hair • For most hair types, especially color and chemically treated hair • Can be used with any BennieFactor shampoo Squeeeeeeeze excess water from your hair after shampooing. Apply throughout hair, leave on for 1-5 minutes. Rinse with cool water."