Why just shampoo your hair when you can also build each strand so that it becomes something… more? b MORE building shampoo adds fullness to the hair while adding moisture and protecting your color. • Contains Vital Hair and Scalp Complex • Sulfate Free • Wheat Proteins improve body and shine while imparting a conditioned feel to each hair strand • Use together with the family of b MORE building products to add fullness to your hair • For most hair types • Can be used with any BennieFactor conditioner Wet hair; thoroughly work in a dab about the size of a green grape. Rinse. Repeat if necessary. And remember a little do’ll dab ya.