I think we died and went to hair heaven at this year’s Premiere Orlando Beauty Show! I was absolutely blown away (literally, by some of the newest powerful hairdryers) by the sea of hairstyles. From the smooth and styled waves of curls by new companies like Doll, to the bold and hard-hitting styles by Gangs of Aveda. The undeniable themes presented through-out the extravagant 2011 show were bold heights, brilliant (bordering neon) visible and hidden colors, and a modern renaissance style, not lacking corsets around every corner. There was definitely something for everyone!
From rookies (like myself) to professional beauty veterans, close to 50,000 attendees marveled at the Mainstage shows and learned new techniques in each of the 180 plus classes provided at the two day event. Don’t forget that this annual show is called the Premiere BEAUTY Show for a reason – encompassing not only hair professionals, but also nail, day spa, and makeup attendees who also learn, network, and share their beauty street smarts with others in the industry.
So what was Hairflix’s part in the show? Here are a few hints: microphones, a stage, a host, and more than a few fabulous faces! That’s right, you guessed it; Hairflix partnered with GreenHouse Social Media to interview the top names in the industry in search of all latest trends and upcoming secrets to share with you! Loreal, Redken, Surface, White Sands, Nick Arrojo, Aveda, Simplicity, Pureology and Allen Papaleo were among the interviewees, just to name a few. Then of course we can’t forget the beautiful Katie Cazorla, star of the upcoming reality show Nail Files; the always energetic, bad boys of Farouk, Joe Anthony and Rocky McCormick; and the hilariously fun personalities of Paul and Angus Mitchell.
Don’t worry, we won’t keep these entertaining and insightful interviews to ourselves for long. Make sure to keep an eye out on Hairflix TV for all the Premiere Orlando 2011 interviews. In the meantime, go to the Hairflix Facebook to see hundreds of photos highlighting the hottest styles. Can’t wait to see you there next year to check out the excitement for yourself!